Crossword engine for publishers
Give your readers a crossword worth returning for.
The Good Word generates original crosswords themed to your publication’s own reporting — playable, embeddable, and published on your schedule. Turn a daily habit into daily engagement.
Try it · A live crossword
Solve one yourself.
This is a live Good Word puzzle — the exact experience your readers get, embedded right on the page. Pick a square and start typing.
What it is
Everything you need to run a crossword — without a crossword desk.
Themed to your reporting
Every puzzle is original and built around your publication's own coverage — not generic filler. A built-in editorial pass proofreads each clue before it ever reaches you.
Embeds anywhere, on brand
Paste one embed into your site. Every puzzle is white-labeled and styled to match — your colors, your typography, no one else's branding — and plays beautifully on desktop and mobile.
Publishes on autopilot
Set a daily, weekly, or monthly cadence. The Good Word drafts and releases each puzzle automatically — with an optional review step when you want the final say.
Engagement you can measure
See how many readers play each puzzle and keep coming back. A crossword habit is a return-visit habit.
How it works
From sign-up to published in three steps.
Set up your publication
Create your organization and tell us where your crosswords will live.
We build your puzzles
The Good Word generates themed grids and clues on the schedule you choose.
Embed and publish
Paste the embed, publish on your cadence, and watch your readers play.
Pricing
Plans that match your publishing cadence.
Monthly
A fresh puzzle every month
- 2 scheduled puzzle generations per month
- Unlimited use of our puzzle creation software
- Original puzzles themed to your coverage
- White-labeled embed in your style
- Automatic scheduling with optional review
- Play analytics
Weekly
A new puzzle every week
- 6 scheduled puzzle generations per month
- Unlimited use of our puzzle creation software
- Original puzzles themed to your coverage
- White-labeled embed in your style
- Automatic scheduling with optional review
- Play analytics
Daily
A puzzle for every day
- 35 scheduled puzzle generations per month
- Unlimited use of our puzzle creation software
- Original puzzles themed to your coverage
- White-labeled embed in your style
- Automatic scheduling with optional review
- Play analytics
FAQ
Questions, answered.
How are the puzzles created?
The Good Word's engine generates an original grid and clues for each puzzle, themed around your publication's recent coverage. Every clue is checked by an automated editorial pass before it reaches you.
How do I put a puzzle on my site?
Each puzzle comes with a simple embed you paste into your page — like a video or a tweet. It's responsive and works on desktop and mobile.
Can I control when puzzles go live?
Yes. Publish daily, weekly, or monthly, and turn on a review step to approve each puzzle before it's released — or let it publish automatically.
Will the puzzles match my site's look?
Yes. Set your publication's colors and typography once and every puzzle inherits them, so the crossword feels native to your pages rather than bolted on. Your puzzles are fully white-labeled — readers see your brand, not ours.
How do I get started?
Create an account and set up your publication. Prefer a walkthrough first? Book a demo and we'll show you around.
Ready to give your readers the good word?
Set up your publication in minutes, or talk to us first — we’ll walk you through it.
- Original, themed puzzles
- Embed in one line
- White-labeled, in your style
- Automatic scheduling